Professional Pitching Research

For Thursday, we have to professionally pitch our strongest idea out of the top ten we gave elevator pitches for last week. As I’m not experienced in giving pitches, I thought it would be beneficial to put some research in to find out how to professionally pitch to an audience. We were recommended to use a ‘sizzle reel’ to help us get across our visual thoughts and style.

A ‘sizzle reel’ is used by film makers and directors who have to pitch their film ideas to possible investors. Their purpose is to give a visual style and thoughts drawn up. They can be a mixture of other films to show the actors they want to be in it, the look and atmosphere they want it to have, alongside with original drawings by them to show their individual characters and what other films can’t portray, as well as a voice over to explain the general synopsis.

Pitching is all about selling a product and finding your audience to have enough interest in it to want to invest or be involved. One of the most important things about pitching, is that you shouldn’t have to try and convince your audience that your ideas good- they should be able to feel your enthusiasm and passion about your idea, which will have a mirror effect on them.

Included in the pitch should be how we came up with the idea, and what makes it individual than any other films with the same subject. What’s it’s Unique Selling Point? A good idea may be to show any inspiration on how the idea was thought of. For example, I know most of my ten ideas I flicked through many newspaper articles to give me inspiration. This will make the audience of the pitch connect to how you interpreted something creatively to keep this idea as the final outcome.

Giving a way for the audience to keep their full attention to you is critical. Asking questions and making the pitch short and snappy is a way of doing this. Even though we have to pitch within three minutes, we can still use this approach by explaining things with priorities and by being prepared. For instance, include interesting and important facts that may have been found during contextual, content and logistical research? To make sure we are properly prepared and have practiced enough is essential. If we are unprepared this won’t just be blatantly obvious to our audience, but it will also waste the limited time we have.

What we ultimately have to think of this pitch is as a sales pitch, why people would want to invest money in it or involve themselves in the film. We have to think about the main emotion it’s provoking within the story, be prepared to cover questions that we may be asked after the pitch, tell the story in the most interesting way (without giving it all away leaving them with a sense of wanting to know more) and put ourselves in the audiences shoes- why would we want to listen to a boring pitch about an unsuccessful idea?


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